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SYNONIME STUDIO
Project Questionnaire

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This questionnaire will help lay the foundation for your project, ensuring the design aligns with your vision and communicates effectively.
Answer instinctively—there’s no right or wrong. If you’re unsure, 'I don’t know' is perfectly fine. Your input will guide the process as we create something meaningful together.

Your Company

Tell me about your company

Please tell me about the product(s) that you sell, who you serve and the solution that you offer.

Your Vision

Is there a unique meaning or story behind your business name?

What are your values and brand values you want to reflect?

Brand History

How did you come to create the brand, what prompted you, why did you decide to do it

Brand Mission

What problem does your brand solve, what is the philosophy and mission of the brand. Eg, What you do + Who you serve + Why you do it.

Brand Positioning

How should the audience perceive it? Serious / funny, soft / rude, etc

What images are associated with the brand ?

Inspirations

Pinterest Boards or Cloud Drives with Inspirations for the Project

Competition

Kindly cite 1-3 brands which do similar work

Kindly cite 1-3 brands which you are inspired by

What is the main selling point of your product or service?

Why do users choose your offer ? How does your product/service address users pain points? What unique value do you add? How do you stand in contrast from your competitors? Any fresh perspective/approach that you offer

Deliverables

Scope of work

Let me know specifically what deliverables you need?

Untitled checkboxes field

I consent to Synonime Studio storing and using my submitted information for potential collaboration opportunities and contact purposes.

SYNONIME STUDIO Project Questionnaire